Lloyds Bank Building and the Northern Rock Building Essay

Lloyds Bank Building and the Northern Rock Building - Essay ExampleThe pillars waste connotations of classical antiquity, while the carvings are reminiscent of an age when craftsmanship was valued and used as a demonstration of wealth and success. Ordinary buildings like homes and shops did not have these features, and they were reserved for the aristocracy and for civic buildings, imparting an air of authority and establishment. This is the origin of the rather conservative cultural nitty-gritty that the building conveys (Rotenberg, 1993). sort of apart from these historic features of the Lloyds depone building, there are also distinctive visual elements which convey meanings to the observer. The building is taller than it is broad, which suggests a towering presence that dwarfs the viewer. The implication is that the bank is both strong and dominant, providing a stable, if somewhat stern, or even forbidding presence on the high street. The rather narrow door is brought slightly front of the main building and set to the left, with a series of steps leading up to it. This suggests that entry to the bank is a privilege granted only to those who are worthy to climb the steps and enter its narrow frame. The entrance is dark and reveals nothing of the interior. This increases the mystery of the institution for the uninitiated, and the feeling of privilege for insiders, and this illustrates the contested nature of meaning when it comes to architectural spaces (Gieryn, 2000).The banks name is positioned in modestly proportioned uppercase letters above the door as if to emphasize the act of entering this limited portal. There is no distraction or adornment to the name, which is allowed to stand as the main advertising feature of the whole building.