Green Marketing Critique

NANYANG TECHNOLOGICAL UNIVERSITY AB 0501 commonality Marketing Individual Critique narration Word Count 1,079 By Desmond Leong The instance Matter The subject matter of the expression revolves around the benefits of buying an galvanising motorcar everyplace conventional displace originator cars.The article as well as addresses the various aspects beyond the traditional debate on whether galvanical car cars argon simply a greener utility(a) to give the sack forefingered cars, it dwells, albeit not overly deeply, at the policy-making side of sustainability, the stinting advantages and thingamabob for consumers, the credentials provided with the shifting of credit from fuel to electricity as electricity complys from a multitude of sources, being very well diversified in foothold of their sources and the various kinds of taint that electric cars make out which include noise pollution and ambiance pollution.These aspects discussed all have an intertwined re lationship in the complex debate on whether electric cars atomic number 18 indeed better than fuel powered cars, for example, the political perspective of sustainability is intertwined with the pledge provided with the shift from fuel to electricity, especially for countries desire the US. This is because in terms of sustainability, the US looks kickoff at how their country asshole be sustainable, ergo, reducing their reliance on middle-east inunct, and this involves attaining security in terms of diversity of sources of electric muscularity.Also, the economic advantages for consumers atomic number 18 intertwined in a relationship with the amount of pollution produced and the political agenda supporting the purchases of electric cars, as the economic advantages go int provided now come in cheaper fuel, but also a generous tax bank discount of up to US$7,500 from the purchase legal injury per electric car. Hence, the various aspects on bank lines for purchasing a car h ave an improbably intertwined relationship amongst each other in their united front against fuel powered cars.First Argument However, there are always two sides to a coin. For the political perspective of sustainability and the security provided with the shifting of reliance from vegetable oil to electricity, there is a counter- sway. The electricity generated to send off the cars are largely from power plants that exact fossil fuel to work. There is a debate that gallon for gallon, electric cars are plainly 21% efficient compared to fuel powered cars (Minkoff, 2012).While it is dependable that electricity does come from sixfold sources, the bulk of it still comes from suntan fossil fuel and hence, doesnt go a yen way to ensuring sustainability in the long run. The evidence on the counter-argument points are true as they do nurture information from government research ( quintaic Vehicles, n. d. ). However, there is the presumption that electric cars volition not impr ove in ability over the years which ascribable to the quick advancement of technology in fresh years, is very unlikely.Second Argument Next, the charge place for electric cars lack the al-Qaida for devalued charge clippings. Addressing the perspective of consumers having enormous convenience owning an electric car, in the article it wrote that charging your electric car is easy and you can just plug it into your home at night. However, multitude tend to overlook the charge time, which can range from 20 hours on a 120 volt outlet to 30 minutes on a 480 volt outlet (Charging Basics, 2003).Compared to 5-7 minutes for petrol stations, evening the fastest 30 minutes would be an eternity for someone charging his car on the go. However, there is also an additional argument that there has been a breakthrough in battery technology that allows batteries to get an extremely fast charge (Peters, 2011). The evidence for the charging times are accurate as it is published on Nissans official website, it does heavy alright when charging overnight, but it does pose a problem when you have quadruple cars or live in an apartment where you dont have access to multiple charging docks.For the source of extremely fast charging batteries, it is true and existing now, but there lacks infrastructure in todays time because of the contract of a smart grid. The surmisal in this argument is that near families would only have one car they need to charge, have multiple charging terminals at apartments and over around the mankind would have a charge station. I find this a huge assumption to overlook. If a family has multiple electric cars, they would face difficulties in rotating their charging schedules, not to mention that apartments and HDBs wouldnt have comfortable charging points for the many cars.Lastly, for trips from Singapore to Malaysia, there is a huge risk that there are no charging points over there due to the electric cars not penetrating the securities in dustry there yet, and this would cause a bent of problems similarly in other countries too. trinity Argument For the argument that electric cars willing reduce course pollution significantly, it is true that electric cars produce rattling(a)ly teensy-weensy air pollution, however, their source of pollution is in reality measured by the source of electricity used to charge them ( testament electric car Vehicles, n. . ). An electric car that gets its competency from an unwashed source like coal or oil, may produce more(prenominal) pollution than an internal combustion engine. Currently, most of the world get their electricity from coal burning, which produces the most pollution, rendering electric cars to be actually contributing significantly to pollution. The evidence from this argument is true, largely because it stems from the very common knowledge that electricity is generated from coal and oil power plants.However, I believe that it is easier to reduce and agree po llution from a few meter coal and oil burning power plants than a few million tailpipes, which agent in the long term, electric cars do have pose a huge advantage in the areas of boosting control over pollution. The assumptions here are that cleaner sources of energy will not rise and carry more to generating electricity. I find this assumption untrue as more and more effort is being put in to improve clean and renewable sources of energy (What others are doing, n. d. , hence, whilst coal and oil remain the largest generators of electricity, this is only for the short term. In the long term, other cleaner sources should take over. completion In conclusion, electric cars will be the long term solution to a lot of our problems, they will solve air and noise pollution by cars, pollution by companies boiling crude oil to get petrol, reduce our reliance on non-renewable fuels which will increase our countrys security as we can try on alternative forms of energy, which will lead us closer to being a self-sustainable world.There are many areas that needs brushing up before electric cars can in full replace petrol cars, but the early is looking bright for them as tremendous advancement in technology has effrontery us very encouraging signs on with the increased government support in encouraging greener technology and greener sources of energy. References Minkoff, M. (2012). Do galvanic Cars Really Reduce Dependence On Fossil Fuels?. Political Outcast. Retrieved September 23, 2012, fromhttp//politicaloutcast. om/2012/08/do-electric-cars-really-reduce-dependence-on-fossil-fuels/. electric car Vehicles (EVs). (n. d. ). Retrieved September 23, 2012, from http//www. fueleconomy. gov/feg/evtech. shtml/. Charging Basics. (n. d. ). Retrieved September 23, 2012, from http//www. nissanusa. com/leaf-electric-car/home-charging/leaf-electric-car/faq/list/charging. Peters, J. (2011). bracing Structure Allows Lithium Ion Batteries To Get A Quicker Charge. Scientific Ame rican.Retrieved September 23, 2012, fromhttp//www. scientificamerican. com/article. cfm? id=new-structure-allows-lithium-ion-batteries-quicker-charge. Will Electric Vehicles Really Reduce befoulment?. (n. d. ). Retrieved September 23, 2012, from http//www. physics. ohio-state. edu/wilkins/writing/Samples/policy/voytishlong. html. What others are doing. (n. d. ). Retrieved September 23, 2012, from http//www. cleanenergyfuture. gov. au/why-we-need-to-act/what-others-are-doing/.