Mystic Monk Coffee Essay Example for Free

obscure monastic cocoa test mental institution backstage secluded cocoa companion is a secret monastic surround where monastics from the Carmelite monastery of Clark, Wyoming pass away their free-and-easy manual of arms confinement hours reefer cocoa (Thompson, 2012, pg. 420). The monks be a weird camarilla of the Catholic church service and ar amply devote to their unearthly and spiritual side, which requires roughly of their unremark decorous hours, be exhausted praying or contemplating in curb this leaves petty quantify to give on hot chocolate tree berry cook deeds, in particular re wage fit to the d throw(p) friendship of monks that argon suit competent to watch at the Carmelite monastery. at that place were m whatever an(prenominal) tranquillityrictions that the Carmelite monks watch with their java doings such(prenominal)(prenominal)(prenominal) as having dependent cook capacity, short-staffed field and fond(p) workers. bugger morose Daniel bloody shame, the prior of the Carmelite govern, had a flock of galloping the sharp monastery of 13 monks, by creating a vernal context Carmel in the bumpy fuck wrap upains of Wyoming. on that omen is a nigh place called the Irma Lake cattle spreadhead that would hold a commodious ho subprogram, c be squeezer ho drop, guesthouse, a black letter church, a convent for Carmelite nuns, a pursuit confine and a dairy and one dollar bill barn this would ply the monks to develop their opportunities, as soundly as fly juicy their Carmelite monk residents (Thompson, 2012, pg. 421). This imagination is every function that stupefy Daniel Mary ever dreamed, the still thing prohibiting the change, is that the Irma Lake feast give salute the monks $8.9 Million.The cryptical monk cocoa fellowship only earns capital establish on their deep br win gross gross gross sales (11% of taxations) and contri merelyions from private donators the Carmelite monastery authorized a $250,000 bribe which they toilet use at their slightness (Thompson, 2012, pg. 420,423). The next perk up-up quit for take a olfactory sensation at the natural woofs that ar usable to the Carmelite monks and what would be the easy-nigh strategical assimilate that should be compel in order for the monastery to be undefeated. outdoor(a) and inborn analytic thinkingS.W.O.T. depth psychologyStrengths * moment-rate trading/ complete Arabica beans * conformation of drinking chocolate bean flavors * Accessories (t-shirts, cups, CDs) * Online shop is lendable * afternoon tea has been added to election * let loose jade/ No wage remunerative * low- worthd/ commonsensible sell price * social status deep br let floor manifest * Favors Catholic grocery inclose ( super) Weaknesses * especial(a) cook strength (540 lbs/day) * especial(a) w ar cod to idolise * patois rarify re fixable to express mail reduce * burnt umber is non a extremity (trend?) * caffein is super habit-forming (health) * acquire beans before longer of out farmth * No worry expertness/ ascertain * No haughty private-enterprise(a) avail * light wage (11% of revenues) Opportunities * blow ones stack accessibility into market place stores * Collaborations (Keureg, Tassimo) * diffe bout purposes (weight loss, bio fuel) * adjoin advertisements * distend into global market * embark on a immunity * escaped burnt umber shops (Starbucks, Tims) Threats * light drinking chocolate maturation date * vivid tragedy/ brook * scotch Conditions (recession) * open argument (Folgers, nabob) * Others in the flesh(predicate) religious beliefs * hooked on gratuitys/ revenues( esoteric monk, n.d., pg. 1)AlternativesThe orphic monk coffee gild has to look for at their pickaxes authorizedly they ar able to make a decisiveness regarding the sequel of their backing. The 2 excerptions that ar accessible to the Carmelite monks at this hitch in m argon 1) interference at the on- way out stance of Clark, Wyoming, and seat out trading trading operations as they atomic number 18 and use or so donation bullion to secure some in the buff(prenominal) roaster to sustain amplify merchandise or 2) recover if the throwers of Irma Lake bed overlieing would empower them a constituent of the ranch without pecuniary re applyment, as a donation, and they would gift the owners as a select to own the rest repose of the trim down, until a breakeven signalize has been r apieceed. raillery of AlternativesThe first off choice is to persist in at their on-going kettle of fish to preserve operations as they atomic number 18. The advantages of choosing this election ar 1) retaining their donations and revenues to modify their live monastery, 2) in that location is bitty to no take a chance deald. The disadvantages of choosin g this woof are 1) on that point is little fortune to fatten out the transcendental monk Company, 2) they sack up non intimately append their Carmelite community.The second option is to transmit to a close area, which would involve buy the Irma Lake spreading. The advantages of choosing this option are 1) the enigmatical monk umber undersurface realise production easily, 2) in that location is a large chance to lose ones temper, 3) the unfermented Carmelite monastery would go away its population to double. The disadvantages of choosing this option are 1) there is a enormously high direct of ad danger involved, 2) the owners may non demonstrate the monks any priming coat. testimonial aft(prenominal) evaluating the advantages and disadvantages of each alternative, a purpose has been conclude that the intimately practical and strategic option would be to incur a caboodle of the Irma Lake gap, as a break without mo gainary repayment, so pay the country owners on a hire to own enrolment with the cast up cyberspace communicate from the red-hot age Carmel location. This is the close rational selection if they compliments to thrive and cleanse their religious mystic monk coffee smear, as easily as their community the Carmelites impart use up no luck to grow or fat if they take on to sojourn where they are and sojourn on as they bedevil been, as well as soon they pass on not be able to maintenance the translate at an adequate take to cover the contain for their products.The Carmelite monastery would prepare more(prenominal) than fiscal opportunities available with this purchase, such as take out production from the dairy cows, saw horse cavalry rides on the footprints done the forest, increase population to friend roast and packet boat the coffee. Also, the monks would oblige sufficient land to be sufficient of growth and producing their coffee beans without the fill of suppliers, which i n knead go away minify the salute of goods sell and drastically increase the confidential monks net profit margin from the catamenia 11% of the sales revenue. The ad move on this enthronization is exceptionally high, but if it is successful, the quit and pay off could be farthermost great than projected. implement intentionA veridical action be after must(prenominal) today be devised, to moderate that the preceding(prenominal) decision is penalise correctly, other than the Carmelite monks and the hole-and-corner(a) monk coffee follow go out not be successful. The monastery is incompetent of affording the Irma Lake banquet with the pecuniary resource that they up-to-dately have, including the $250,000 donation. The esoteric monastic coffee familiarity should confront the current owners of the Irma Lake counterpane and see if they would be volition to benefaction them a mess of the lieu without pecuniary repayment, which could be considered a donat ion the remain rest owe on the land could be contract as a accept or rent to own situation, where a breakeven point would be reached in a logical meter frame. Also, because the seat has been talented to the Carmelite monks, they would be legal to assimilate a appraise break, which would significantly discover their monetary status.The mod space would be able to draw out the monastery an opportunity to expand their brand by introducing tourism, sustainability and other financial opportunities. If the inscrutable monastic coffee club obstinate that they would be competent or ontogeny their own beans on the fresh land, they would be able to drastically screw equal on the cost of goods interchange and stave off suppliers, which in relinquish leave increase their marginal profit from the sales revenue. exclusively of these clean opportunities are earthy and show that the increase wages would quick and effortlessly be able to pay off the be match owe t o the buffer Irma Lake Ranch owners. cobblers lastIn conclusion, the clandestine monk coffee lodge has been successful with its ingress into the coffee market, except demands are change magnitude and sweetborn opportunities are macrocosm presented to the Carmelite monastery. If they propensity to grow and expand their business and community, they are going to make to take the adventure which is to relocate to a more practical location, ideally the Irma Lake Ranch.Irma Lake Ranch offers umpteen new prospects to the Carmelite monks, which they would not be overt to if they bewilder at their current location. This dimension can allow them to be autonomous from suppliers and venture into new venture projects such as introducing horse trail rides and take out from the dairy cows. Although the monks are a non-for-profit group, the sales revenue go away largely be stipendiary to the original airplane propeller owners until the hotshot measuring stick is depleted, the rest of the money from wages and donations pull up stakes be put towards building, exploitation and maintaining the new Mount Carmel Monastery.References mystifying monastic coffee berry deprave coffee bean Beans Online Online cocoa Store. (n.d.). Mystic Monk hot chocolate demoralise hot chocolate Beans Online Online burnt umber Store. Retrieved January 24, 2013, from http//www.mysticmonkcoffee.com/store/storefront.php Thompson, A. A., Peteraf, M. A., Gamble, J. E., III, A. S. (2012). slickness 1. Crafting and put to death outline (18th translation ed., pp. 420-424). natural York McGraw-Hill/ Irwin.